Principles of communication
Media Studies / Media History:
The students are given an overview of all the fundamental aspects of the user-centred design of interactive, innovative, and user-friendly systems and their human-machine interfaces. They learn how to evaluate, conceive and implement them. They are in a position to analyse and evaluate various different concepts from the multimedia environment in respect of creativity, innovation, the linking of physical and digital realities, communication paradigms, user-friendliness, joy of use, and economic viability.
In the module, functional, analytical, conceptual, methodical and planning competencies will be taught, and creativity and the capacity for abstract thought will be promoted. The learners will be given the ability to implement their acquired factual knowledge in the development of new and complex systems and methods.
In the module, room for creative experiments should be created in which it is possible to work on the interface between multimedia and art.
A particular emphasis will be placed on the ambient interfaces. Ambient media often makes use of the most modern of human-machine interfaces (such as for example sensors and tracking systems) in order to realise the interaction in a room and thereby generate unusual user experiences. In doing so, the person becomes part of the entire multimedia system. His environment becomes an interactive space. Ambient interfaces are implemented nowadays more and more in the field of games (see Nintendo‚ Wii, Sony PlayStation) in order to make the players’ experience more intuitive, realistic and emotional.
Further topics of the lecture are, for example
In the accompanying seminar specific human-machine interfaces will be discussed, analysed, conceived, developed as prototypes, and evaluated. In particular the problems of implementation will be discussed. The conception of modern forms of digital presentation (interactive cinema, video art, multimedia installations, VJing, Digital Housepaint, converged media systems and formats) as well as the design and building of tracking systems which enable the transfer of events in a room to a digital medium, or the transfer of structures from one medium to another (e.g. audio to moving images) will be encouraged.
European Virtual Academy project aims to provide a comfortable space for learning and teaching the universities of the XXIst century. It will initiate and develop a transnational educational platform, following the general tendency for digitization of the cultural discourses, and by this the project is meant primarily to start a series of virtual online courses, developed by professors from arts and humanities sciences, linked with visual culture education.
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